Carolineshirley@gmail.com
Education
The Creative Circus, Atlanta, GA, 2004 - 2006 Copywriting Program
UNC Chapel Hill, 2000 - 2004
B.A. in Journalism and Mass Communication
Advertising Sequence
Minors - French, Art History
Lorenzo de Medici Institute, Florence, Italy, 2003
Experience
Copywriter, Freelance, 2014 - Present
Clients:
The Barbarian Group - Clinique
Safari Sundays - Pepsi, 7UP, Buckshot Bourbon, Revlon D:Fi, Zumba, Lays
Stag & Hare - Cobert+, Hubert’s Lemonade, Sprite
Wallace Church - Lean Cuisine, Olive Garden
The O Group - Hilat, Style Coalition, Effy, Sandy Leong
Copwriter, Grey, New York, 2012 - 2014
Key Accounts:
3M, Clairol, T.J.Maxx, Pantene, Emergen-C, Crown Royal
Copwriter, Saatchi & Saatchi, New York, 2009 - 2012
Key Accounts:
JCPenney, Yoplait
Copywriter, AgencySacks, New York, 2006 - 2009
Key Accounts:
Cartier, Peninsula Hotels, Trump Hotel Collection, Rosewood Hotels & Resorts, Related, Sony Cierge, The New York Palace, Sea Island, Kobrand (Domaine Carneros, Taittinger), Taj Hotels, Stark Carpet, Premium Outlets, Wusthof, Leading Hotels of the World, Harry Winston, Fontainebleau
Intern, McKinney+Silver, Raleigh, Spring 2004
Awards
2011 Racie Award Silver in Single Media Campaign Category - JCPenney Manhattan Holiday OOH
2011 Racie Award Bronze in Innovation Category - JCPenney Merry Metrocards
2010 Racie Award Gold in Outdoor Category - JCPenney Manhattan Store Opening OOH
2006 D&AD Global Student Award Silver
Besides Being a Copywriter
I enjoy cooking, painting, traveling, puppy breath, kombucha and weather forecasts.
I do not enjoy mimes, larva, winter, mayonnaise or the word “guestimate.”
I’m a mom to three humans, a dog, and the occasional fish/reptile/crustacean. When I’m not chasing after them, you’ll probably find me strolling a Brooklyn sidewalk, over-ordering at a restaurant, planting something, making a mess in my kitchen, or opening Amazon Prime boxes.